Welcome to Good Luck Gem® Clothing, your source for stylish, high-quality women’s clothing and accessories. Our mission is to provide contemporary fashion at affordable prices to help women look and feel their best.
Our Story
Good Luck Gem® was founded in 2015 by sisters and fashion enthusiasts Sandra Dee and Audrey Hepburn. Sandra had a background in retail management while Audrey had designed clothes as a hobby for years. Together they saw an opportunity to start a women’s clothing brand that combined Sandra’s business savvy with Audrey’s keen eye for fashion and design.
The name Good Luck Gem® was inspired by the founders’ shared belief that every woman deserves to feel confident, beautiful, and lucky whenever she gets dressed. They view clothing as a means of self-expression and a little daily “good luck charm” to help women take on the world.
Sandra and Audrey started small, selling their clothes online and at local markets. But their comfortable, flattering designs quickly caught on, and Good Luck Gem® grew into a thriving ecommerce fashion brand. While the business has expanded, Sandra and Audrey remain hands-on, overseeing all aspects of design and production.
Our Pillars
Good Luck Gem® is built on three pillars that guide everything we do:
Quality Materials
We use high-quality, durable fabrics that feel soft against the skin and hold their shape wash after wash. Our materials include cotton, rayon, linen and jersey – natural fibers that allow clothes to breathe and move with you.
Flattering Fit
Our clothes are designed to drape and fit the female form, no matter your shape or size. We use clever cuts, stretch fabrics and waist-cinching shapes to create a shapely, slimming silhouette.
Affordable Prices
Looking stylish shouldn’t cost a fortune or require frequent shopping trips. Our prices make sense for real women’s budgets. We also offer frequent sales and deals to help you save.
Our Clothing
Good Luck Gem® offers stylish, comfortable clothing for all aspects of a woman’s life. Our collection includes:
Tops
From classic tees and blouses to flowing tunics and sleeveless shells, our tops are perfect alone or layered. Available styles include:
- T-shirts and tanks
- Blouses and tunics
- Sweaters and cardigans
- Cropped and boxy shapes
Dresses
Our dresses come in an array of styles, colors and prints to suit any body type. Choose from:
- Maxi and midi dresses
- Shift and skater dresses
- Wrap and shirt dress styles
- Casual day dresses or cocktail dresses
Bottoms
We offer an assortment of bottoms in fabrics like denim, corduroy, ponte knit and satin. Available options include:
- Skinny jeans, straight leg jeans, jeggings
- Leggings in solid colors and prints
- Joggers and harem pants
- Skirts in mini, midi and maxi lengths
Jumpsuits & Rompers
For an alternative to dresses, we also offer chic one-piece jumpsuits and rompers. These are perfect for work, weekends and nights out.
Activewear
Our fitness line includes leggings, sports bras, tanks and more, all in moisture-wicking technical fabrics. These are great for yoga, running, dance and gym workouts.
We add new arrivals to our online store weekly! Be sure to check back frequently to see our latest clothing, accessories and shoe collections.
Our Commitment to Customers
The Good Luck Gem® team is committed to bringing you an enjoyable, rewarding shopping experience. Here’s how we deliver:
Excellent Customer Service
Our friendly, knowledgeable customer service team is here to answer your questions and make sure you get the perfect fit. Contact us by phone, email or chat.
Free Shipping & Returns
Enjoy free standard shipping on all U.S. orders over $50. If something doesn’t work for you, return it free within 30 days of purchase.
Secure Online Shopping
Our store uses top-of-the-line encryption and security measures to keep your data safe. Shop with complete confidence.
Buy Online, Try In-Store
Can’t decide about an item? Place it in your online cart, then try it on at one of our retail locations. Our staff will help you find the right fit.
Join the Good Luck Gem® Community
When you shop Good Luck Gem®, you’re joining a community of smart, stylish women who love clothes as much as you do! Connect with us online:
- Follow us on Instagram @goodluckgem for style tips, new arrivals, contests and more
- Read our blog for fashion inspiration, outfit ideas, interviews with our designers, and regular behind-the-scenes peeks
- Sign up for emails to get exclusive discounts, early access to sales, and personalized style recommendations
We can’t wait to get to know you! Reach out anytime – we’re excited to help you discover your signature Good Luck Gem® look.